Alongside other presenters, SAM France's Research Director, Joshua Mesurolle, presented results from a pilot study to understand how more sustainable consumer research and product evaluation processes can help to protect robustness and validity of our data collection whilst contributing to a greener planet.
At SAM, we have already taken action to replace single-use plastic with recyclable and / or re-usable testing articles, including investment in high-performance dishwashers to enable fast cleaning of re-usable articles. With this in mind SAM commissioned a study to determine what, if any, impact there is on consumers in their evaluation of products. Joshua’s presentation at the IFST event discussed the results and conclusions gained from the research and recommendations on how to move forward.
If you would like to understand more about how SAM can support you to conduct more sustainable consumer research – get in touch firstname.lastname@example.org