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Facilities

At SAM, we operate 20 sensory and consumer research-dedicated facilities across France, Germany, Italy, Spain, Switzerland, United Kingdom, China, Morocco and the USA.

We work in more than 65 countries through our network of approved partners.

All of our state-of-the-art proprietary facilities provide a highly controlled environment for all aspects of product evaluation and consumer research across the food, beverage, cosmetics, home care, healthcare and durables industries.

“I have been managing our Hamburg facility from the very first day, many years ago … and I still enjoy the hustle and bustle on a busy day. Every day is a unique combination of different types of consumers, products and type of research. I also love when we have clients visiting, attending a focus group, or watching a panel session.”

Hilke Barghorn
Site Manager

“In 2021, in France alone, we prepared and masked 200,000 samples for HUT projects. Faced with increasingly complex projects, the HUT SAM teams across all countries are able to prepare any kind of sample, always maintaining the strictest rigor, meticulousness, and hygiene standards. Our clients trust SAM to help their products reach consumers rapidly and efficiently.”

Cécilia Mire
HUT Preparation

Consumers are at the center of all we do. Our new bespoke consumer portal allows SAM to invite the most representative and relevant participants to our clients’ studies in most efficient way, while maintaining a privileged relationship with our testers. Our dedicated in-house recruitment teams in each facility ensure that the right consumers participate in your study.

Thanks to our dedicated consumer portal, we have a large, dynamic and diverse consumer panel. The recruiting team takes great care to ensure the quality of each consumer: with 1,800 product categories and 15 socio-demographic characteristics, we recruit the right person for each study. From conventional advertising to TikTok videos, our innovative approaches make our test visible to a great number of people and create curiosity!

Adèle Betti
Consumer Panel Manager

SAM Immersive Rooms - enhance consumer experience

Consumer-centric product development: In Home Panels

Simulated Rooms - Odour Evaluation