About SAM

Global reach, local knowledge.

We operate 20 proprietary state-of-the-art facilities across France, Germany, Italy, Spain, Switzerland, United Kingdom, China, Morocco and the USA and work in more than 65 countries through our network of approved partners.

Best in class global team

Join our diverse team of sensory scientists, food technologists, statisticians, psychologists, sociologists, strategic thinkers, marketeers, field managers, technicians, and other sensory and research experienced colleagues.

Proud to be part of Eurofins.

With 62 000 employees, Eurofins is a global leader in Testing for Life. Over the last 20+ years, Eurofins has been one of the fastest growing companies globally, thanks in part to their focus on innovation and quality.

Strong business ethics and sustainability initiatives

Our policies incorporate a strong focus on the ethical, social and environmental aspects of doing business, with the United Nations Sustainable Development Goals in mind.

Promoting equal opportunities and an inclusive work environment

We are an internationally diverse team that truly believes that diversity and equality makes us stronger and drives excellence in our business.

Commitment to becoming carbon-neutral by 2025

Amongst many initiatives, we are replacing disposable cutlery with washable or compostable alternatives, practicing selective waste sorting throughout all fieldwork and distributing leftover food to charities.

Quality & Sustainability certifications

As well as ISO/IEC 27001 certified and CIR eligible, SAM has quality and sustainability certification by ecovadis and Sedex.

Do you want to develop your career in an international company with a multicultural environment while working with the most prominent global organisations in FMCG?

Join SAM to work with the most competent, creative and fun team in the industry and contribute your opinions and ideas to the future of sensory and consumer research.

Become your most extraordinary self with support and development throughout your career.

Contact us. We are continuously looking for people to join our teams. Don't hesitate to send us your CV, via e-mail to talent@samresearch.com

Senior Team

Thomas Alex
Managing Director Switzerland

Thomas Alex completed his Master’s degree in Food Engineering from the Swiss Federal Institute of Technology (ETH) in Zurich.

He has a great passion for food and is always up to date with the newest trends and innovations. He has a great deal of experience at national and leading multinational companies in the food and food supplier industry. He is fluent in German, English, French and Italian. Thomas is Managing Director of the Swiss Entities located in Zurich and Lausanne, and since he joined SAM in 2001, he has worked on all types of national and international projects for all kinds of products.

Audrey Bell
Field Services Director

Audrey started her career in research in 1992 working for MSTS, initially in Data Processing before moving across to the Field department and from there it was a natural progression to all things operational. She became Managing Director at Fieldwork UK (ICM Field) in 2008 before moving to PPL Insights in 2012 to launch the Field and Tab leg of the business.  

Audrey is a certified member of the Market Research Society and a passionate & indefatigable member of the team. 

Weekends are filled with family time and she is a doting grandma as well as a fervent supporter of Crystal Palace football club. 

Stéphane Clement
Managing Director France

Stéphane Clément is a Food Engineer specialised in Food Science and Process from AgroParisTech. After 10 years in different food companies, he joined SAM and is currently a Managing Director. In this role, Stéphane manages the SAM France business across all facilities, working closely with our Site Managers and a very large team of fantastic collaborators.

“Nothing is impossible, and all problems get a solution” is his motto. He thrives on brainteasers such as logistic nightmares or complex fieldworks. Chocolate is his fuel, and his team knows it well. Fortunately, there is never lack of it our SAM facilities!

Peggy Delva
Research Director - Retail

Peggy supports manufacturers, suppliers and distributors in the development and quality control of their products. Since achieving a MSc degree in Sensory Science in 1999, she has been supervising different teams both in fieldwork and customer service. Peggy is an expert member at AFNOR, the French Standardization Association. Lead by Peggy, her team are experienced in applying sensory science and consumer research methodologies across all industries. 

Are your products in Peggy's shopping cart? Peggy loves to discover and try the latest products on the market!

Lise Dreyfuss
Innovation Manager

Lise holds a Master’s degree in Sensory Analysis from the University of Burgundy. She holds the Research Chair position at the ESN European Sensory Network and is leading standardization in Sensory Analysis worldwide through her positions as a Chairwoman of Sensory Analysis committees at AFNOR French Standardization Association and at ISO International Standardization Organization.

Lise has also been an Associate Professor in Sensory and Consumer Sciences for Innovation at Tours University in France since 2005.

She is a true Parisian and loves everything about her home city: the smell of rain on concrete in early spring, driving in narrow streets or shopping in busy places…

Sebastian Gräper
International Research Director Qualitative and Co-Creation

Sebastian holds a Diploma in Psychology from the Catholic University of Eichstätt-Ingolstadt, Germany. 

He has around 20 years of experience in market research, working alongside some of the world’s top brands in FMCG, household goods, OTC and the automotive industry. Sebastian has extensive experience in insight-based brand strategy and product development – and a strong passion for data visualisation. He is managing the SAM business in Germany, which has two facilities in Hamburg and Munich.

With three teenage children, Sebastian has grown to become an expert on Hip Hop, Billie Eilish and all kinds of anime. He loves cooking – even though he is not necessarily very good at it.

Nisha Gupta
Human Resources Manager

Nisha is a Computer Science Engineer and holds an MBA degree in Human Resources.

Having lived and worked in Asia, Africa and Europe, Nisha started her career in 2009 and has worked in different sectors before joining SAM. She is passionate about Talent Management, Learning and Development and Organizational Design.

She comes from the city of Chandigarh, situated on the foothills of Himalayas and designed by the French architect Le Corbusier. She loves to read, travel and explore different cultures. She would like to learn French patisserie one day!

Simon Hails
Client Services Director

Simon has 17 years’ experience of NPD research and client consulting in FMCG in addition to 10 years’ client-side experience at Mondelez International and Cadbury Ltd. Simon joined SAM in 2015. As Director, Simon is responsible for leading the sensory and consumer research activities, working closely with clients and colleagues alike.

Outside of work Simon enjoys watching live sport and music and can often be found in the garden.

Eva Laparra
International Business Line Director

Eva completed her MSC in International Business from LSBU, London. She has more than 20 years’ experience in market research in different international executive roles. Since 2020, she has been managing SAM. 

Born in Barcelona and based in Hamburg, Eva is forever trying to learn German. She loves travelling and dining out to explore cuisines from around the world. She keeps fit by running in airports, where she can be often spotted trying not to miss a flight!

Jean-Marc Le Gall
Support Services Director

Jean-Marc holds a Master's degree in Chemistry and Quality from the University of Marseille. In 1999, while working for Eurofins Scientific Group, he created Eurofins’ first sensory evaluation business unit. 

After 20 years of growth and acquisitions in the Group, he is now managing all support services, as well as teams in the areas of finance, administration, data processing, digitalisation, quality, general services, and consumer panel development. 

Outside of work, Jean-Marc loves contemporary art and doesn’t skip a single exhibition, gallery, or museum during a trip abroad.

Isabelle Lefebvre
Associate Research Director

Isabelle holds a double Master’s degree in Food Sciences and Statistics from Agrocampus Ouest. 

A “Sammy” since 2000, she is responsible for managing several key accounts. With expertise in both consumer research and sensory science, Isabelle loves consulting with her clients and developing ad hoc solutions to ensure their products’ success.

In her spare time, Isabelle likes everything that is manual: sewing, mosaic making, cooking – but her favourite is baking patisserie goods or just having a good time with her three boys and husband playing board games.

Mark Lifton
Client Services Director

Mark holds a degree in Economics & Geography from Portsmouth University and is a certified member of the Market Research Society. He has specialised in consumer and sensory research for over 30 years, on both the agency and client sides, and is a huge advocate of the combined use of consumer research and sensory profiling to better understand consumer responses and to help product developers improve their products. Mark joined PPL Insights in 2008, where he now manages the sensory panel team as well as one of the consumer research teams.

Outside of work, Mark is a long-suffering West Ham supporter and fills any spare time, that family life allows, by making and painting models and entering them into national and international competitions.

Gill Lunn
Client Services Director

Gill holds a BBA (Hons) in European Business Management with German from Lancaster University and on returning to the UK after 4 years spent in Germany, found market research to be a great fit for her skill set.  She is a highly experienced client-side researcher with a passion for training and inspiring the next generation.   She is responsible for managing several key accounts and loves to see products the team has researched appearing on supermarket shelves.

Outside of work, Gill is an active member of her local brass band, performing at local events and competitions and is a great advocate of the benefits of parkrun. 

Paolo Manfredi
Managing Director Italy

Paolo studied Medicine and Economics at the Universities of Pisa and Parma respectively.
But his passion for food and wine have driven his interest to the sensory science world. 

Paolo is the Managing Director of SAM Italy, based in Milan, since its foundation in 2002. He has a strong background in consulting in sensory and consumer research and in client service, having built very strong relationships with the major companies in Italy.
The seaside village in Tuscany, where he comes from, influenced his choice to live in front of a lake: from the saltwater to the freshwater!

Laura Martin
International Customer Excellence Director

Laura started her career in 2010, first in FMCG companies, before joining SAM. She provides high-level consultancy to SAM clients on best approaches for successful products, as well as leading and coaching our client service teams. Holding a Master’s degree in Food Sciences and Applied Statistics, she also loves to dive deep into data analysis. 

After having to postpone her wedding twice because of the COVID-19 pandemic, Laura spends her free time taking care of her two little girls and dreaming about her upcoming honeymoon. Hopefully, in 2022, they will finally tie the knot! 

Timothée Mazodier
Research Director - Consumer Research

After studying Sociology at Sorbonne University, Timothée had the opportunity to join SAM, where he discovered the world of sensory and consumer research. He first worked in the field team, organising fieldwork – a wonderful way to learn how to be very solution-oriented! After working in different positions and learning sensory science, he became Research Director in charge of the consumer research team. 

He is a true “Sammy”, always ready to find the best solution for his clients and his team. 

His private life has some SAM influence, as well. He actually met his wife at SAM and their lovely daughter is named Sam (not really, she’s called Margaux!)

Joshua Mesurolle
Research Director - Sensory

Joshua graduated as an Agronomy Engineer specialised in Food Science in Montpellier. She began her career in research, first for the French Research Institute INRA and afterwards for Firmenich. If you’re curious about the Impact of Fruit Piece Structure in Yogurts on the Dynamics of Aroma Release and Sensory Perception, you should read the article she wrote! 

Joshua manages the sensory project managers team across different facilities that are continuously applying different sensory methodologies to handle panel experts’ session preparation and animation for both routine studies with dedicated panels and for ad-hoc projects. 

She would love to install a beehive on her small Parisian terrace or on SAM’s roof to make honey to give away as gifts!

Jane Randall
Research Director

Jane completed her Food Science degree at the University of Reading. Jane’s career with SAM started with panel leading during her placement year. After graduating, Jane returned to SAM and continued to lead multiple sensory panels alongside consumer research. She moved into the home and personal care category leading both sensory and consumer projects. Nowadays, Jane manages all FMCG categories both in panel and with end users. She enjoys the variety of projects that come across her desk.

After work her time is spent with her Dalmatian, playing board games, at the pub or being chased around by her four nieces and nephews.

Yann Roux
Research Director

Yann holds a Master’s degree in Sensory Analysis from the University of Burgundy in Dijon. He started his career as a Sensory Scientist on the client side, working for different global companies, and joined SAM in 2008. 

He has 20 years of experience in FMCG and the automotive industry, and extensive know-how in test design conception, statistics and product optimisation. As a Research Director, he is also responsible for leading and developing the project management team. 

Physical activities are an essential part of Yann’s life. He therefore spends most of his leisure time outside (mainly in the mountains) with his family and friends. And even at home, Yann can’t just stay inactive and has become a passionate “DIYer”!

Tracey Sanderson
Managing Director United Kingdom

Tracey has a Food Science degree from the University of Reading which is where her interest in Sensory Science began. She is also a Registered Sensory Scientist with the IFST for which she is an active member of the Sensory Science Group. Tracey loves the variety of clients and projects that the business brings as well as our unique community of colleagues.

Outside of work, Tracey can occasionally be found with her running shoes on, on her yoga mat, playing with her grandson, or with her head in a book.

Song Sheng
Managing Director China

Song SHENG completed his master’s degree in Sensory science and Food engineering from University of Burgundy - AgroSup Dijon, France.

Song has designed and managed sensory and consumer insight projects across APAC & EUROPE for multinational clients. He is Managing Director of the China Entity located in Shanghai.

Patricia Silva
Managing Director Spain

Patricia Silva holds a Ph.D. in Sensory Science and Consumer Behaviour by Wageningen University in the Netherlands. Since 2012, she has being working in sensory and consumer science, experiencing both academic and industrial research. 
She is an expert on measuring emotions as a tool to understand consumers food choices and consumption habits. Patricia is the Managing Director of the Spanish Entity in Barcelona, Spain. She loves traveling, hiking and discovering new places to enjoy food and a drink or two with friends. 

Nicola Stendhurst
Research Director

Nicola is a Biochemist who began her career as a research scientist at the Mars Petcare Science Institute.  She then worked in claims substantiation and innovation for over 10 years at Walgreens Boots Alliance, most recently leading a team specializing in clinical and consumer testing of skincare and cosmetic products. As a Research Director, Nicola is responsible for fieldwork and consumer recruitment.

Outside of work, Nicola sings in a choir and loves to annoy her two children by practicing around the house.  A trip to the theatre followed by a meal is her ideal night out.

Pushan Tagore
Managing Director Germany

Pushan Tagore completed his MSc in International Management from Oxford Brookes University, UK.

He has more than 20 years of market research experience in various positions of increasing responsibility at regional & global level on both client & agency side.

Born in Germany, he has lived, studied & worked in 6 countries on 3 continents. Along with his wife, Pushan is an avid traveller with 70 countries ticked off his bucket list. When he is not exploring a new destination, he can be found either experimenting in his own kitchen or food tasting in restaurants.

Yvonne Taylor
Managing Director United Kingdom

Yvonne has an Economics degree from the University of Central England in Birmingham. After graduated she joined Nestlé UK and was a Research Manager on their flagship brands. Yvonne joined PPL Insights specialising in sensory and consumer research – with a 24 strong team working with major blue chip and consumer healthcare clients helping them to bring their products to market and optimise their products.

Outside of work, Yvonne loves the theatre and travel.

Kévin Thomas
Associate Research Director

Kevin joined SAM right after obtaining his diploma at ONIRIS, Food Industry Engineering school in Nantes, in 2011.
He is an expert in statistical and consumer data analysis and is able to give precise recommendations to clients to make great products. As a Head of Consumer Insights, he also works on homogenising SAM’s expertise and research techniques across all project teams, optimising processes, and developing new analytical and study methodologies.

Kevin is so passionate about his job that he has experienced product development himself, producing his own cheeses at home! His bathroom was sealed off for few weeks, both during and after, but it was worth trying!

Ivan Tronconi
Research Director

Ivan was born in Milan - the “City” of Duomo Cathedral, fashion, design, Inter-Milan and “Risotto alla Milanese”!

After his graduation in Food Engineering, he started his career in the quality department and marketing teams, gaining experience across different Food companies. In 2007, he moved to SAM as Research Manager developing and honing his knowledge and skills within many sensory analysis roles. He currently leads a project management team as Research Director.

Ivan also loves visiting new places - near and far - scattered all over the world as well as writing travel itineraries for a website.