Power your Product!

SAM is the leading sensory and consumer research provider for product performance

60
countries
120
partners
30
years
22000
projects

DEKRA certified
ISO/IEC 27001
Fit for GDPR

exploring

usage and
expectation

analyzing

products
and brand
performance

revealing

potential for
strategic
positioning

SAM is the leading European
consultant in sensory and consumer
research / Sensory Marketing is our
core-competence

defining

consumers‘
segmentation

identifying

strenghts and
weaknesses

revealing

potential for
strategic
positioning

The key to discovering
opportunities for
strategic positioning

SAM analyzes markets to identify the
different preference patterns of your target groups.

This segmentation reveals opportunities in product positioning and growth potential.

identifying

strenghts and
weaknesses

supporting

international-
ization

coordinating

complex
international
fieldings

The way to realize
complex international
fielding

The way to realize
complex international
fielding

SAM applies sensory and consumer
research in more than 60 countries.

We coordinate daily complex international
tests tackling multi-cultural challenges.

screening

prototypes
designs
packages

generating

ideas and
concepts

validating

to product
concept fit

The solution to understand
prospects for growth

The solution to understand
prospects for growth

SAM identifies strengths and weak-
nesses of products and concepts.

We increase the success rates of
innovations, launches and re-launches
in targeted markets.

ensuring

claim
fit to product
perception

modeling

consumer liking
and wanting

achieving

best-liked
products

The fundamental approach
to optimize products

The fundamental approach
to optimize products

SAM is a leader in complex data
analysis for product optimization.

We are experts in modeling consumer
liking /desire to deliver actionable
recommendations.

optimizing

product
portfolio

aligning

QA according
to consumers‘
tolerance

enabling

reformulation
and cost
reduction

The response for cost/quality
optimization

The response for cost/quality
optimization

SAM reveals cost savings and improve-
ment potential to reach new levels
of product performanace.

We identify best strategies for product
formulation and quality assurance.