Our mission is to allow consumers a voice in the development of outstanding products that create memorable experiences.
Using sensory and consumer sciences and the most advanced agile research techniques, SAM identifies opportunities to increase your competitive edge by enhancing your product performance and positioning strategy.
SAM is the sensory and consumer research partner you can trust. We operate 16 proprietary state-of-the-art facilities across France, Germany, Switzerland, Spain, Italy, Morocco, China, and the USA and work in more than 65 countries through our network of approved partners.
“Our wide range of loyal clients across all industries and our very diverse team across our 16 different locations, has enabled us to have colleagues that are true experts in different sectors. The collective knowledge we have is fascinating, as is how much we can learn from each other. SAM's know-how is constantly growing, research after research.”
"Quality is not a single action; it’s a way of working. At SAM, we strive for quality in all we do, to guarantee the best results and trustable data, and therefore the highest client satisfaction. Our quality approach aims to ensure control to the highest standards in all aspects of our services, and it is constantly improving and evolving."
"We are continuously working and innovating our bespoke SAM application that manages the entire project lifecycle: from proposal to invoice, from complex recruitments to managing the scheduling of more than 10 facilities! Creating automation and agility for our internal users, the consumers, and our clients is our motivation!"
Proudly part of Eurofins, the world's leading analytical testing company and our corporate parent company, we offer complementary chemistry, microbiology, clinical and physical testing.