SAM is the leading sensory and consumer research provider for product performance
DEKRA certified ISO/IEC 27001 Fit for GDPR
usage and expectation
products and brand performance
potential for strategic positioning
SAM is the leading European consultant in sensory and consumer research / Sensory Marketing is our core-competence
strenghts and weaknesses
The key to discovering opportunities for strategic positioning
SAM analyzes markets to identify the different preference patterns of your target groups.
This segmentation reveals opportunities in product positioning and growth potential.
complex international fieldings
The way to realize complex international fielding
SAM applies sensory and consumer research in more than 65 countries.
We coordinate daily complex international tests tackling multi-cultural challenges.
prototypes designs packages
ideas and concepts
to product concept fit
The solution to understand prospects for growth
SAM identifies strengths and weak- nesses of products and concepts.
We increase the success rates of innovations, launches and re-launches in targeted markets.
claim fit to product perception
consumer liking and wanting
The fundamental approach to optimize products
SAM is a leader in complex data analysis for product optimization.
We are experts in modeling consumer liking /desire to deliver actionable recommendations.
QA according to consumers‘ tolerance
reformulation and cost reduction
The response for cost/quality optimization
SAM reveals cost savings and improve- ment potential to reach new levels of product performanace.
We identify best strategies for product formulation and quality assurance.