- What do your consumers dream of?
- How are consumers using your products?
- Stop losing consumers!
Solutions

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"We do whatever it takes to help our clients understand their consumers and build better products, from ethnography to complex data modelling. It's a really great job to bring the voice of the consumer into our clients' companies."

- Is your team sensory knowledge up to date?
- Are your quality standards aligned with your customer requirements?
- Do you have quality issues?

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"I have a very close relationship with my clients over many years. They really value our expertise in Spectrum sensory panels and treat us as partners and an extended part of their business. We are being introduced to their colleagues, in different markets, to help them with sensory research, too".


- Make your products better.
- Is your sensory signature strong enough?
- Is your innovation any good?
- Does your pack generate enough purchases?
- What should you put on the shelves?
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"Major retailers trust the work we do to select the best products for their shelves in each different country. We offer tailor-made solutions and innovative agile methodologies with a price suited to all types of budgets. Scientific rigour, data quality and process efficiency are the key elements of the service we offer to retailers and their suppliers. SAM is their technical partner that guides them through all stages of the product development or choice."

- Can you optimise your portfolio?
- Do you know your Unique Selling Proposition (USP)?
- Where is the value?
- Are you controlling your costs?

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"We want our clients to develop products that make people happy! This is our motto! Bringing clarity to what drives consumer liking and purchase is how SAM transforms your hypotheses into successful products."


- Is your claim attractive?
- What can you claim on your packaging?
- Communicate Sensoriality.
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"Only few of our clients are fully aware that they can use their research study to get additional benefit for sensory and consumer product claims. This is very powerful for marketing purposes."

- Monitoring competitive environment.
- How strong is your uniqueness?
- How can you win market share?

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"How can your products beat your competitors?
Nothing is more exciting than setting up a new study: which products, which questions, which methodology, which consumers, which analyses? With the satisfaction at the end of giving my clients the specific insights that will power up their product!"
