EN FR DE ES IT
EN FR DE ES IT

Solutions

Know your consumers
  • What do your consumers dream of?
  • How are consumers using your products?
  • Stop losing consumers!
  • We help clients to understand consumer needs and expectations regarding a product or a concept, giving clear guidelines to achieve success.   
  • Agile innovation with consumers insights are fundamental to create successful products.
  • Using behavioural research, emotional profiling or sensory preferences, our clients understand beyond liking what motivates purchase.
  • By observing consumers real daily lives, we gain knowledge of their purchasing and usage habits.

"We do whatever it takes to help our clients understand their consumers and build better products, from ethnography to complex data modelling. It's a really great job to bring the voice of the consumer into our clients' companies."

Regina Haas
Associate Research Director
Sense-up your company
  • Is your team sensory knowledge up to date?
  • Are your quality standards aligned with your customer requirements?  
  • Do you have quality issues?
  • SAM offers sensory audits to guide you through implementing state of the art sensory practices in your daily processes.
  • We train and motivate your staff in sensory approaches fulfilling all ISO (International Organization for Standardization) requirements.
  • SAM offers solutions to align your process parameters to consumer quality requirements showing great potential for cost reductions.
  • SAM sets up an internal or external monitoring plan to measure the performance of your product over time, allowing you to control your competitive environment at any time and enabling you to react before you lose consumers.
  • We help our clients ensure the quality of their products throughout time and across factories, and we support our clients in validating the quality of new products.
  • We support you in setting up professional product degustation's.

"I have a very close relationship with my clients over many years. They really value our expertise in Spectrum sensory panels and treat us as partners and an extended part of their business. We are being introduced to their colleagues, in different markets, to help them with sensory research, too".

Ruth Greenaway
Research Manager
Power your product
  • Make your products better.
  • Is your sensory signature strong enough?
  • Is your innovation any good?
  • Does your pack generate enough purchases?
  • What should you put on the shelves?
  • Create, with SAM, your sensory signature: unique, highly recognisable, and appreciated – that's what it should be, whether it's for new product development or to modify and reformulate an existing product.
  • SAM measures and screens the attractiveness of your new prototypes, designs, concepts and products against the competition. SAM provides you with actionable recommendations to optimise your product directly targeting your consumers.
  • We define innovation routes and identify white spaces for differentiation applying best practice Sensory Science while using the most agile innovation techniques.
  • With SAM, you will understand product performance, identifying strengths and weaknesses powering your products in multiple markets across the globe.
  • We define and validate the consistency of the marketing mix elements for your products' packaging in its competitive environment revealing the path to optimal brand and packaging performance.
  • With our highly efficient, state-of-the-art consumer test facilities, we support major retailers in selecting the best performing and market-appropriate products for their shelves.

"Major retailers trust the work we do to select the best products for their shelves in each different country. We offer tailor-made solutions and innovative agile methodologies with a price suited to all types of budgets. Scientific rigour, data quality and process efficiency are the key elements of the service we offer to retailers and their suppliers. SAM is their technical partner that guides them through all stages of the product development or choice."

Christelle Le Poulichet
Research Manager
Boost your value
  • Can you optimise your portfolio?
  • Do you know your Unique Selling Proposition (USP)?
  • Where is the value?
  • Are you controlling your costs?
  • SAM maximises clients' product portfolio reach by defining extension areas and minimising cannibalisation within product ranges.
  • SAM understands what consumers value most in their experiences to design powerful products on the market.
  • SAM brings to light consumer diversity by clarifying clients' current consumer targets and identifying their potential future consumers.
  • SAM unlocks the sensory signature of products by gaining knowledge on both static and dynamic sensory characteristics.
  • SAM reveals consumers key drivers of liking enabling our clients to increase purchase and reduce cost.
  • SAM looks at the ideal price via bespoke modelling approaches to maximise product penetration share.

"We want our clients to develop products that make people happy! This is our motto! Bringing clarity to what drives consumer liking and purchase is how SAM transforms your hypotheses into successful products."

Laetitia Leriche
Associate Research Director
Claim your benefits
  • Is your claim attractive?
  • What can you claim on your packaging?
  • Communicate Sensoriality.
  • SAM defines powerful claims for your products that your consumers across the world can trust while respecting new industry standards.
  • SAM designs the most relevant tests to substantiate powerful claims.
  • SAM creates reliable and valid claims dossiers to support fair, ethical, and transparent claims for your consumers internationally.
  • SAM selects the most promising claims for your communication on pack.

"With claims research it is vital to ensure the methodology used is appropriate for the type of claim you wish to make. We have helped identify sensorial claims using expert sensory panel and substantiated competitive and quantitative claims with consumers. Guiding and supporting clients through this process is really rewarding. Seeing the outcome of claims research used on pack is always exciting!"

Fran Rew
Research Director
Beat your competitors
  • Monitoring competitive environment.
  • How strong is your uniqueness?
  • How can you win market share?
  • SAM helps companies understand their competitive environment within their targeted categories.
  • We accompany our clients in detecting the sensory uniqueness of their products and guarantee success by giving actionable recommendations of product portfolio or marketing-mix strategies.
  • We bring the consumer voice to ensure success and increase market share.

"Position against competitors? Concept or Product Performance? Points of improvement?

In today’s competitive market, success starts with clarity. Let’s collaborate to understand your objectives and find the ideal solution.

Whether you are in the early stage of development or at the marketing stage, together we can transform knowledge into action and get the insights you need to secure your place at the top. "

Mériam Bacelar
Senior Research Manager / Panel Leader - Switzerland

Finding a language for Soft Drinks NPD

New Product and Pack Prototypes in bitesize Chocolates

Emotional Brand Fit