Challenge

To provide an outsourcing solution for the sensory assessment of petfood formulations and generate insight to support R&D with recipe and process reformulation as well as competitor benchmarking.

Solution

A sensory panel of 12 assessors was recruited, selected, and trained to evaluate the appearance, aroma and texture of wet dog and cat food using our SensEye™ approach.
We ran a series of workshops with stakeholders to ensure that the sensory lexicon included all critical attributes and, by using physical references, we ensured that it was aligned with the language used within the Company.
A dedicated Sensory Panel Leader and Account manager were assigned to the client.

Outcome

The sensory panel has been providing ongoing help to the client for five years and has completed more than 200 studies.
Recently the panel has extended its scope to dry food and treats.