Researchers measuring odours are always faced with the same challenge - how can they consistently capture a specific scent and its development over time within a controlled environment that allows accurate evaluation by consumers and descriptive panels.

Here at SAM, we utilise Simulated Rooms, which not only generate a closed, fully controlled and standardised environment appropriate for odour evaluation, but are also cost-effective.

Read here for more details on how Simulated Room methodology provides a highly reliable approach to all aspects of odour evaluation.