Sensory and consumer science is shifting towards more real-life relevance, focusing on how consumers truly choose rather than just what they like. 

New approaches such as gamification, immersive sensory communication, and the use of real consumer language are improving engagement and insight quality. Context and choice-based methods are becoming essential to better predict market success. Overall, the field is moving toward more experiential, data-driven, and consumer-centric innovation. 

This webinar, a repeat of the EuroSense 2026 keynote presentation, is a general overview of best practices and what we’re doing here at SAM to continue progressing the field. 

Date: 30th September 2026
Time: 15:00 BST | 16:00 CET | 10:00 EDT
Register your place!