Challenge

To support the claims of a “Long Lasting, High Volume, mascara, Suitable for people with Sensitive Eyes”.

Solution

A home user trial amongst 100 regular users of mascara who were self-reported as having sensitive eyes. Over a period of 2 weeks, respondents wore the mascara at least 5 times and did not remove or reapply for 24 hours on at least two occasions.
They reported the impact of the mascara on the length, volume and definition of lashes throughout the trial, and reported the ease of application and non-clumping nature of the mascara.
Participants were asked if they experienced any irritation to the eyes when wearing the mascara.

Outcome

80% of users agreed that the product improved the volume of their lashes and that these effects lasted all day.
The mascara was found to be easy to apply without clumping.
Very low irritation reports among participants supported the suitable for sensitive eye claim.
The product claims were supported.