An online assessment of product concepts

Challenge

A client wanted to launch a new product in a market where their definition of the target consumer was unclear, as was the understanding of how their product would be prepared and eaten.
 

Solution

A nationally representative online survey among French respondents, exploring consumption within the category and assessing a range of product concepts.
 

Outcome

Definition of a better aligned recruitment target for the testing of the actual product, recommendations for fine-tuning the sample serve protocol and evaluation questionnaire, plus identification of the leading concepts, along with predicted potential market size.