Welcome to SAM, Martha!

We are thrilled to announce that Martha Ortiz has joined SAM as Consumer & Sensory Research - Client Service Director, based in Minneapolis, USA.

With a bachelor's degree in food chemistry from UNAM and over 25 years of industry experience at top FMCG brands, Martha brings a wealth of knowledge and expertise in NPD and product insight. Her comprehensive understanding of business and consumer science, coupled with her skills in leading full NPD cycles, makes her exceptionally well-placed to meet the needs of brands through our consumer and market research.

Martha's enthusiasm for product innovation has driven her career achievements and the success of numerous R&D innovation and renovation projects.

We are delighted to welcome her to the SAM team!