Conference season is well underway for 2025 and SAM have been out attending trade shows, research symposia and sensory science networking events across the globe.
The Natural Products Expo West 2025 last month was packed with exciting innovations. We’ve captured the key trends shaping the future of food, beverage, health, and wellness. Whether you missed the show or didn’t have enough time to explore, we’ve put together a trends deck that showcases some of the top trends from the show.
We’d love to share these insights with you and explore how we can help you identify white space opportunities and accelerate front-end innovation in your category.