Last week, SAM's Patricia Silva and Laura López-Mas took the stage at the AEPAS Congress in Lugo, Spain, to present SAM Voice, an innovative hands-free in-home consumer research solution using VoiceBots in sensory and consumer research.

During the presentation they showcased how voice enabled technology can deliver real-time deep insights in personalcare product research where hands are often occupied during use. Utilising voice bots brings us closer to in-the-moment, real-world insights, offering a compelling alternative to traditional methods.

The AEPAS Congress was packed with inspiring topics on Emotions & UX, Consumer Satisfaction, Health & Sustainability, and AI & Data Analysis.

Want to the discuss voice research or have any questions related to using SAM Voice, get in touch!