SAM Sensory and Consumer Research has appointed Pushan Tagore as Managing Director, Germany.

Pushan Tagore joins SAM with more than 20 years’ experience across multiple market research organisations and FMCG companies. He brings a wealth of knowledge and experience from insight positions held across both agency and client side in regional & global roles based in Europe and the US. Pushan’s background is in the FMCG, Automotive & Consumer Electronics markets.

In his new role, Tagore will work with German and international R&D and marketing teams at clients across the food, beverage, cosmetics, homecare, healthcare and automotive industries. Pushan will take on the role of Managing Director for SAM Germany from Sebastian Graper who will focus on further developing SAM’s qualitative research capabilities as International Director Qualitative and Co-Creation.