Brands have a responsibility to their consumers to prove the fairness and truthfulness of any product claim. A robust, properly designed strategy is crucial to creating accurate and compelling evidence-based sensory claims that resonate with your consumers and stand up to scrutiny.
Introducing SAM ClaimSENSE! Our new DIY automated platform designed to empower YOU -
- Examples and inspiration for creating sensory claims
- Guides users through the different test designs for each type of claim
- Highlight the differences between building your claim inside and outside the USA
Trust the experts at SAM to guide you!
SAM ClaimSENSE is rooted in the professional standards and norms set out by the ASTM 1958-22 “Standard guide for sensory claim substantiation” and the ISO 20784 “Sensory analysis - Guidance on substantiation for sensory and consumer product claims”, where SAM was a key contributor; and SAM’s unrivalled know-how and unparalleled expertise - making SAM ClaimSENSE the go-to roadmap to guide your global sensory claims strategy.
Our next webinar will introduce SAM ClaimSENSE, illustrate the best test designs for different claims and guide you through a live demonstration of the SAM ClaimSENSE tool.
- Date: Wednesday 21st February 2024
- Time: 13:00 (GMT)
