Consumer research for healthcare products operates under a fundamentally different set of constraints than general consumer goods. 

Regulatory frameworks, safety and ethical requirements, and the clinical context of use introduce methodological limitations that can materially affect study design and data validity. Standard approaches to product testing need careful adaptation for healthcare products.

In our upcoming webinar “Testing Healthcare Products: Avoiding the Common Pitfalls”, we’ll share practical guidance drawn from decades of real-world experience. This session is designed to help you make confident research decisions, avoid costly missteps, and get insight that truly stands up to scrutiny.

We will discuss: 
💠 Knowing where sensory research should — and shouldn’t — go
How to stay firmly on the right side of the line between clinical and sensory testing, and how we help clients avoid wandering into areas that won’t deliver what they need.
💠 Perceived efficacy vs liking: when “nicer” isn’t better
Why the best liked product doesn’t always win in healthcare 
💠 Understanding what really drives repurchase
How to identify whether perceived strength, reassurance, or even aversion is the main driver of repurchase — and how to set the right action standards before redevelopment or reformulation.
💠 Optimising study designs 
Best practice for testing under real safety limitations and how placebos and smart design choices can unlock robust insight efficiently.

Date: 1st July 2026 
Time: 15:00 BST | 16:00 CET | 10:00 EDT
Register your place!

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Get in touch for the webinar access link.