Understanding context is vital to achieving real meaning and relevance. Traditionally, consumer research has been steadfast in creating a neutral and controlled environment for product assessment to eliminate bias, uncertainty, and data interference.
But, to fully and accurately predict consumers’ decision-making behaviours, product evaluation also needs to be contextually relevant. By considering your specific consumer segment/s and the test design essentials, you can adapt your research to be more realistic and contextually relevant. This approach yields richer insights, guiding your product reformulation and R&D strategy.
Join our webinar to learn about the pivotal role of context in consumer research has and how assessing your product, in the right context, uncovers new behavioural indicators and obtains more accurate insights.
This webinar will explore:
- The significant influence of contextual adaptations
- How to control the different contextual elements that impact performance and data quality
Boost the predictive power of your research and transform the way you understand your consumers!
Date: 17th September 2024
Time: 13:00-13:45 BST