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Consumer-centric product development: In-home panels

Consumer-centric product development

Consumer-centric product development: In Home Panels

The impact of the global pandemic has changed traditional working patterns in so many ways and subsequently new patterns of working have had to evolve very quickly. Sensory analysis is no exception. Traditionally the use of central location facilities with trained assessor have formed the dominant methodology for sensory descriptive analysis. Now however, the use of in-home panels is becoming increasingly common and is proving to be a very efficient, flexible and robust alternative to consumer-centric product development. Read here for a comparison of Facility vs. Home Panel sensory descriptive analysis conducted here at SAM.