As we launch into this new year, SAM Sensory and Consumer Research wants to share the exciting news that the role of Managing Director for SAM in the UK will be assumed by Adam Curtis. Adam has extensive agency side experience working at MMR, Streetbees and most recently Relish Research, and his expertise will be invaluable as we advance our vision.
After 15 successful years at Sensory Dimensions, (now part of SAM Sensory and Consumer Research), Tracey Sanderson will remain within the SAM business and embrace a new challenge. From January 2025, Tracey will head up the commercial strategies across the UK cluster as the new Commercial Director. Yvonne Taylor will continue to manage the day-to-day operations of the SAM team based in Crawley, working alongside Adam.
SAM is ready to embrace this exciting new chapter. We are delighted to welcome Adam into the SAM business and Tracey into her new role which we know will bring new opportunities and facilitate continued business success for 2025 and beyond.