In today’s fast-paced world, it’s not just about presenting data - it’s about telling stories that drive action!

Over 50 of our SAM Research Directors and Research Managers from across Europe came together in groups, eager to elevate their skills and share best practices.

Through an interactive, 3-part learning experience, our SAM colleagues dove into the art of transforming detailed analysis into narratives that bring insights to life.

By continuing to improve these skills, we’re taking our reports to the next level - not only delivering ongoing expert data analysis and utilising automation and AI enabled tools, but crafting enhanced consumer focused stories that guide clear decision-making to help our clients navigate complex product experiences with ease.

With a re-energised team, SAM is ready to further inspire clients to make data-driven decisions that shape the future - creating memorable products and unlocking new market opportunities.