With growing focus on environmental credentials, sustainability is increasingly becoming a key consideration in product selection across all FMCG product categories.
Brands are consciously making changes to product to include more sustainable ingredients and packaging materials. As with any product development, thorough assessment and quantification of the impact of reformulation is pivotal for continued product success. But is this enough? What does sustainability really mean to your consumer?
At SAM, we not only embrace ingredient and packaging changes but go further……considering how consumer and sensory product testing processes can be delivered in a more sustainable way. From understanding consumer values, to validating reformulation effects, as well as considering waste reduction and carbon emissions through the product testing process. We want to share our experience and solutions with you, to support your sustainable goals from product development to product launch and beyond.
Missed our webinar - ‘Sustainability and Consumer Research’ ? Please get in touch to find out how we can help you achieve your sustainable goals!