To truly understand product success, you need to identify the combination of factors that influence consumer behaviour. Typically, Overall Liking is accepted as the primary indicator of product performance, however for continued success we need to go beyond this.
Bayesian Network is an approach of data analysis that enables you to gain additional insights from existing data. By understanding the underlaying relationships between variables and revealing the correlation and differences between multiple drivers, you can discover what is really motivating consumer behaviour.
SAM invites you to join our webinar, ‘Unlocking product success with Bayesian Networks’, to learn how to optimise your existing data. During this webinar we will explain how it works and present case study examples across a range of categories.
Join us on 8th November at 13:00 (GMT) - Register your place.