Identifying the key influencing factors for consumers during product use gives a greater understanding of the consumer’s reality.
Utilising AI technology and voicebots within the SAM voice toolkit, real-time product experience can be assessed in an authentic and more engaging way, going beyond the words to unveil emotional and unfiltered consumer responses. Within challenging environments, for example, when conducting assessments with personal care products in wet conditions or during food preparation, these insights are invaluable.
Learn how SAM uses voicebots to capture detailed in-context consumer feedback and increase data quality.
SAM invites you to join our webinar, ‘SAM Voice: Optimise your consumer insights!’ to learn how voice technology can enhance your research.
Join us for an insightful exploration of user cases showcasing the strategic advantages of voice technology in sensory research!
- Date: 30th Jan 2024
- Time: 13:00 (GMT)