What if consumer's words could be mapped, measured, and understood with new clarity?

SAM’s Pushan Tagore, Regina Haas and Thorsten Guksch headed to the E3S - European Sensory Science Society Symposium this March.

Toto's presentation “The Hidden Map Behind Our Words – How AI Generates Measurable Meaning,” - discusses how AI moves beyond reading text to quantifying it; transforming open‑ended sensory and consumer comments into structured insights that can be compared, clustered, and visualised.

By mapping how sensory panels and consumers describe their perceptions, the approach reveals patterns, meaningful consumer segments, and deeper layers of understanding often hidden in qualitative feedback.

It’s not just smarter algorithms—it's about elevating the consumer’s voice with clearer, data‑driven insight!

Interested to hear more? Contact sam@samresearch.com