This month, we proudly celebrate Thorsten Guksch’s 10-year journey with SAM!

Thorsten’s passion for multi-sensory interactions and product experience has been instrumental in shaping how we translate complex sensory data into meaningful insights for our clients. Blending sensory science with advanced data science, Thorsten helps uncover how consumers perceive products from the very first moment of interaction—driving smarter, more impactful research.

“I’m excited to continue pushing the boundaries of data science, building innovative approaches, and contributing to the measurement of true product experience together with my SAM colleagues.”

Thank you Thorsten for a decade of dedication - here’s to more curiosity, creativity, and collaboration in the years ahead!