The first product experience no longer starts at the shelf. It starts in the feed.

Through ASMR, creator content and social media, consumers are forming expectations of quality, taste, refreshment and value before they ever try a product. 

When sensory experiences are overplayed or misaligned with the actual product experience , brands risk disappointment reduced trust and lower or lost repeat purchase. Brands that succeed are those that create consistency across every touchpoint, from first scroll to final use, delivering on the promise they set. 

In SAM’s upcoming webinar, we’ll share emerging research into social-first performative sensory and explore how digital sensory cues shape desire, purchase intent and brand perception. We will examine the risks of the expectation-reality gap and discuss how insight, innovation, brand and R&D teams can identify the moments that drive choice, build satisfaction and support product success.

Title: Social-First Sensory: The New Zero Moment of Truth
Date: 6th October 2026
Time: 15:00 BST | 16:00 CET | 10:00 EDT
Register your place!