Purchase Intent remains a key measure in product and innovation decisions, but it relies on what consumers say they would do in a hypothetical situation. The challenge for research and insight teams is understanding what happens when a real choice is at stake.

Hedonext® was designed to bridge that gap. By introducing real consequences into the research process, consumers commit to taking a product home without seeing every available option, creating a more realistic measure of purchase behaviour, product strength and repeat purchase potential.

Historically, consequential choice methods have come with a drawback: incomplete datasets that can limit analysis and confidence in the results.

Join our upcoming webinar to discover how we've overcome that challenge. We'll demonstrate how Hedonext® combines the predictive power of real-world decision-making with the robust, fully balanced datasets needed to support confident go/no-go decisions.

Title: Closing the gap between purchase intent and reality | SAM's modified Hedonext® Approach
Date: 7th October 2026
Time: 15:00 BST | 16:00 CET | 10:00 EDT
Register your place!