Title: Innovation: WhatSAM
Date: 15th February
Time: 1pm GMT / 2pm CET
Speaker: Lise Dreyfuss & Sebastian Gräper
 

How do consumers interact with your product or packaging?
Does this experience impact their perception of your brand?
And how does this change over time?

Analyzing consumer behaviour and attitudes directly in the moment of truth has always been a challenge – but WhatSAM enables you to do exactly that.

WhatSAM is our innovative consumer research solution, utilizing instant messaging services like WhatsApp to dive into consumers’ everyday lives and collect real-time feedback on your product, packaging or brand.

WhatSAM is a multi-media data collection approach that allows you to:

• Assess products, packaging and brands anywhere and anytime – without any limitations.
• Connect with consumers repeatedly at different times and track changes over time.
• Analyze text, voice, images, videos & emoticons to fully understand consumer attitudes and emotions, using an intuitive communication platform: the consumers’ own smartphones.
   

Our first webinar in our innovation series “WhatSAM” examined how our a multi-media data collection approach can help boost your research!'

Missed this webinar?

Get in touch with us at sam@samresearch.com for the webinar access link