In today's competitive markets, superior products are designed, not discovered. The challenge is understanding which experiences, attributes and performance cues genuinely drive consumer preference, differentiation and long-term brand success. 

At SAM, we have many different ways to understand your product’s potential. While many are well known and regularly used, one in particular is an emerging hero for many of our clients. 

Design for Superiority is a proven framework that combines sensory science, behavioural understanding and experience mapping to identify the moments that matter most across the consumer journey. By uncovering the drivers of consumer preference, we help brands define what excellence looks like from a consumer perspective and translate it into clear, actionable design principles for Insight, Innovation and R&D teams.

Join this webinar to discover how Design for Superiority enables brands to identify what matters most to consumers and how to translate those insights into winning products.

Title: Designing for product superiority in FMCG | Navigating routes to design and vlaidate product superiority
Date: 8th October 2026
Time: 15:00 BST | 16:00 CET | 10:00 EDT
Register your place!