AI adoption in research is no longer the question; responsible application is. Used well, it strengthens insight; used carelessly, it can compromise quality and trust
At SAM, we apply AI with the same rigor we bring to our research - enriching insight, accelerating analysis, and supporting better decisions while scrutinising, verifying, and applying it only where it truly adds value.
In our upcoming webinar ‘Applying AI with Purpose ‘, we’ll explore how AI can support better sensory and consumer research outcomes when applied with expertise and judgement covering:
- Using AI for moderation in qualitative research — with real examples, practical benefits, and clear limitations
- Our perspective on using AI generated synthetic data in quantitative research, and the essential guardrails
- Where AI can be reliably used in analysis — and why expert verification remains critical
- How AI enhances methodologies through smarter analysis, deeper consumer insights and more scalable data collection
Through examples, we will identify and share where AI may bring more risk than reward, helping you navigate this new landscape with care.
Date: 10th June 2026
Time: 15:00 BST | 16:00 CET | 10:00 EDT
Register your place
Join us to hear how SAM supports responsible AI application in your research.
