Sensory Profiling, Consumer Research and Product Optimisation

Challenge

To identify the flavours for a new fresh juice range and minimise risk at launch.

Solution

Ten samples with a variety of flavour characteristics were assessed by a sensory panel and target consumers using OptiMap+™; our product optimisation methodology.

Outcome

OptiMap+™ identified three groups of consumers, the drivers of liking for each group and the ideal juice flavour for each. The range was developed and successfully launched