Sensory Profiling, Consumer Research and Product Optimisation
To identify the flavours for a new fresh juice range and minimise risk at launch.
Ten samples with a variety of flavour characteristics were assessed by a sensory panel and target consumers using OptiMap+™; our product optimisation methodology.
OptiMap+™ identified three groups of consumers, the drivers of liking for each group and the ideal juice flavour for each. The range was developed and successfully launched