Increasing market performance predictability: Limbic® Approach

Considering neuropsychological target group segmentation to increase the predictability of brand and product success in Sensory and Consumer Research studies

Predicting the market performance of products is a highly complex process. Sensory and consumer research contributes to highly valuable insights into consumption preferences. However, in the moment of the purchase decision at the point of sale (POS), other factors such as an individual’s motivational behavior also play a critical role. Here at SAM we use a neuropsychological model called the Limbic® Approach, which combines with sensory and brand evaluation to produce highly informative segmentation analyses. 

Click here for more details and to learn how the integration of the Limbic® Approach into our projects increases the predictability of the market performance of a product.