Challenge​

To determine if a move to a more child-resistant blister pack for an analgesic tablet will affect acceptability and re-purchase intent amongst users.
 

Solution​

A central location test amongst 150 brand users in Columbia. The study design followed the usage journey with the new pack: respondents rated the current pack from memory; they dispensed a tablet from the new pack and rated their experience; the reason for the pack change was then communicated and the pack re-rated.
 

Outcomes​

The new pack was more difficult to open but once the reason for the change was understood, purchase intent was not reduced.​ We recommended clear on-pack explanation about the reason for the change plus guidance to users on how to open the pack.