Presenting at SFAS in April, SAM Innovation Manager, Lise Dreyfuss explored a timely question: Do more engaged consumers provide better data?
Speaking on ‘Using gamification to boost engagement in product testing’, Lise dicussed how well‑designed research can encourage deeper engagement—and in turn, generate richer, more reliable consumer data.
Better engagement unlocks clearer insights, and a more authentic consumer voice!
Want to hear more? Talk to SAM about boosting your research!
