November was busy for sharing a sense of SAM at cosmetic conference events!
SAM Sensory Dimensions were excited to return to Coventry, UK to exhibit at SCS Formulate during 14th-15th November. SAM Managing Director, Tracey Sanderson, kicked off day 2 with Inspire programme presentation 'Capturing the Consumer Experience'.
The following week SAM Spain's Managing Director, Patricia Silva, was proud to be keynote speaker at the V Barcelona Perfumery Congress, 22nd-23rd November, delivering her speech 'Emotional or Functional? What associations can a fragrance bring using implicit and explicit methods?'
Missed these events? Get in touch to hear what we shared!