A busy and exciting month has already passed since Sensory Dimensions joined SAM Sensory and Consumer Research group. People have asked what are the advantages of both companies being together and companies have briefed us on new research projects. We have summarised, in 8 sentences, what we believe are the benefits to clients:

• You can access more sensory and consumer experts who will provide thought leadership, create the best research designs, deliver impactful insights and commercially focused recommendations.
• There are more in-house facilities and consumer panels around the world to conduct larger, multi-country, research programmes for you.
• You can benefit from a deeper and broader category capability. In particular, our cosmetics and personal care capability has significantly increased.
• You can choose from a wider range of research solutions to support your business aims.
• More innovations will be launched that provide new, different, better, agile and more valuable solutions to you.
• You can work with our multiculturally diverse employees who will provide global reach and deep local knowledge.
• Being part of the Eurofins group means that you can access a full set of services, including chemical, microbiological, clinical and physical testing.
• You can now even better enable consumers a voice in the development of outstanding products that create memorable experiences.

Please do get in touch to discuss how SAM-Sensory Dimensions can help you with your forthcoming research needs.