We are excited to announce the launch of a new initiative!

To meet the growing need for creative and forward-thinking solutions in sensory and consumer research, SAM has decided to further develop its qualitative research and co-creation capabilities.

Sebastian Gräper, Managing Director of SAM Germany, has been promoted to drive this initiative. Sebastian is a seasoned expert for qualitative innovation research and consulting with more than 15 years of experience. As International Director Qualitative and Co-Creation, he will be working together with all qualitative research teams across SAM to develop research solutions for existing and new clients that are fresh, compelling, and inspiring.

Please get in touch to learn more about our new offering!