SAM Sensory and Consumer Research colleagues will be presenting to EuroSense2024 delegates this September and sharing our latest research!

Alongside our oral presentations and flash poster, we have 5 research poster exhibits in Dublin!

❇ Dive into consumers’ everyday lives! Collect unfiltered consumer feedback on product, pack and brand with the help of Instant Messenger Apps
❇ Combining complementary ’Drivers of Liking’ approaches to close the gap between consumer desired experience and product and brand strategy
❇ Consensus profiling - an often-underestimated ally for successful agile product development!
❇ Boost product development with a combined explicit and implicit holistic approach: the innovation journey revisited
❇ The right target for the best product: how category understanding study prior to a product test maximises the chances of success

Meet the SAM team who will be presenting their research in next week!