Last week, colleagues from SAM teams across 8 different countries united for an energising meeting focused on advancing innovation. Over two days, we explored new ways to elevate the sensory and consumer research experience for our clients.

Our goal – to empower our clients with smarter, more impactful, and more agile research solutions.

Through inspiration sessions, collaborative workshops, and future-focused discussions, we challenged ourselves to think bigger, act smarter, and innovate with purpose.

A huge thank you to all SAM colleagues who contributed their ideas, passion and expertise. Your creativity is what drives us forward and helps ensure we continue delivering world‑class research that truly supports our clients’ success.