Climate change continues to present challenges as the environment adapts to harsher growing conditions.
Ingredient suppliers are adapting their processes in line with these challenges or seeking more robust varieties in order to produce the consistent ingredients they require to deliver particular product attributes.1
When considering ingredient or process change, utilising sensory and consumer research to validate these modifications will provide confidence your product sensory signature still meets consumer expectation.
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1 - Climate crisis will make Europe's beer cost more and taste worse, say scientists. The Gurandian, October 2023