Welcome to SAM, Pippa Thirkettle!

Pippa has joined SAM Sensory and Consumer Research as Associate Director, UK based in our Reading Research Hub.

Pippa holds a Degree in Marketing from the University of West England. She possesses a wealth of knowledge from 17 years+ experience in Market Research across a range of industries including CPG, Healthcare, B2B technology.

As a customer-focused insights professional, exploring the motivations behind consumer decision-making and behaviours is what drives Pippa to uncover and deliver actionable insights for her clients and stakeholders.

We are delighted to welcome Pippa to the SAM team!