It was fantastic to experience the best of SAM’s creativity as part of our meeting in beautiful Barcelona last week.

A multinational group of +50 SAMmies participated in a 2-day event devoted to innovation and commercial excellence. This event provided the ideal opportunity for SAM colleagues to collaborate in many thought-provoking and interactive sessions.

Our objective was to challenge the status quo and ensure that we are developing the right tools and innovations to support our clients in their success.

Thank you to everyone involved - for your focus, contribution, energy and commitment to make SAM the global leader in Sensory and Consumer Research.