The most direct path tosuccessful productsSAM is the leading European consultant in sensory and consumer research / Sensory Marketing is our core-competenceThe key to discovering opportunities for strategic positioningSAM analyzes markets to identify the different preference patterns of your target groups This segmentation reveals opportunities in product positioning and growth potentialThe way to realize complex international fieldingSAM applies sensory and consumer research in more than 50 countries We coordinate daily complex international tests tackling multi-cultural challengesThe solution to understandprospects for growthSAM identifies strengths and weaknesses of products and concepts We increase the success rates of innovations, launches and re-launches in targeted marketsThe fundamental approachto optimize productsSAM is a leader in complex data analysis for product optimization We are experts in modeling consumer liking /desire to deliver actionable recommendationsThe response for cost/qualityoptimizationSAM reveals cost savings and improvement potential to reach new levels of product performanace We identify the best trade-offs for product formulation and quality assurance

The most direct path to
successful products

SAM is the leading European consultant in sensory and consumer research / Sensory Marketing is our core-competence

The key to discovering opportunities
for strategic positioning

SAM analyzes markets to identify the different preference patterns of your target groups

This segmentation reveals opportunities in product positioning and growth potential

The way to realize complex
international fielding

SAM applies sensory and consumer research in more than 50 countries

We coordinate daily complex international tests tackling
multi-cultural challenges

The solution to understand
prospects for growth

SAM identifies strengths and weaknesses of products and concepts

We increase the success rates of innovations, launches and re-launches in targeted markets

The fundamental approach
to optimize products

SAM is a leader in complex data analysis for product optimization

We are experts in modeling consumer liking /desire to deliver actionable recommendations

The response for cost/quality
optimization

SAM reveals cost savings and improvement potential to reach new levels of product performanace

We identify the best trade-offs for product formulation and quality assurance