In September 2008 this conference provides an ideal opportunity to explore how the latest findings in sensory science can be applied successfully to the product innovation process. It will also look at the increased importance of sensory science with regards to innovative R&D and Marketing, and how ...

SAM Sensory and Marketing Switzerland developed the first synergetic drink of the world! Sensory Marketing insights were essential in the product assembling and development parts: i.e. liquid and package. In co-ordination with marketers, packaging designers, beverage developers and nutritionists the...

“Consumer or producer of wine - Who decides what´s on the table?” – this lecture was held by Dr. Martin Kern* starting this interesting day focusing on consumer orientation in wine marketing. Sensory Marketing derives consumer insights and actionable recommendations in order to align products to the...

Claude Albert Gondrand has joined the SAM France team in January 2008. Before working for SAM France, she worked in Munich at Kraft R&D in product development and sensory. The red line of her experience is chocolate. She has studied and worked both in the UK and in Germany. She speaks French, En...

Growing business in France and expanding activities of SAM France shows effects in the requirement of more space: We opened a second office in Paris, just across the street of the existing office located in Rue Martel. Additional 150 m2 of workspace will be used for Project Management with focus on ...

After successfully starting with the new test facilities in Milan in 2005 we decided to bundle all our expertise and moved with the team from Parma to Viale Monza in Milan and closed the premises in Parma.  Within the fourth quarter in 2007 the 12 sensory booths were equipped with a special exh...