The SAM approach identies
both growth opportunities
as well as cost savings:

The SAM approach identies
both growth opportunities
as well as cost savings:

  • Fully understanding the market drivers and opportunities
  • Detecting and exploiting hidden growth potentials, supporting
    – growth in domestic markets
    – entrance into new international markets
  • Cost/Quality optimization revealing
    – cost savings potential
    – improvement potential of product performance
  • Increasing the success rate of innovations
  • Maintaining perceived quality over time

Descriptive
Approaches

Qualitative
Approaches

Quantitative
Approaches