Fields of Experience

product
success

preference
driver

repeat
purchase

product
liking

brand
loyalty

desire

Fields of Experience

SAM expertise ranges from food and beverages to cosmetics and appliances

SAM applies Sensory Science & Consumer Research delving into the consumer‘s unconscious and subconscious mind, revealing the driving forces for product liking, brand loyalty, repeat purchase and desire.

Focus
on

  • Food and Beverage
  • Home Care
  • Healthcare and OTC-pharma
  • Cosmetics
  • Durables
  • Acceptance Measurement (including Emotions, Product Performance, Boredom, etc.)
  • Global and Local Sensory and Consumer Research
  • Product Optimization
  • Preference Mapping
  • Marketing Mix Assessment
  • Descriptive Analysis / Sensory Profiling (QDA, Spectrum, Rapid Profiling)
  • Bridging the gap between R&D and Marketing
  • Dynamics of Liking (Temporal Dominance of Sensations, Ideal Sensory Trajectory)
  • Molecular Sensory Science
  • Immersive Testing / Testing in Context
  • Product Evaluation across Cultures

Major
activi-
ties