Packaging Design: Aesthetics, ergonomics and handlings

Marketing Mix Assessment: Estimate new sweetening systems' potentialities and benefit claims' opportunities

Computer mouse design:
Importance of ergonomics for consumer satistaction

Skin care case study: Understanding users' liking and product effectiveness for successful market positioning

Marketing Mix Assessment: A category review on yoghurt drink. What's the best Marketing Mix?

Jeans case study: Understanding consumers' rational and emotional perceptions for product design and marketing 

Product Design: A category review on orange juice. What's the best Marketing Mix?