SAM Sensory and Marketing International
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Sensory Analysis

Quantitative descriptive analysis provides reproducible, reliable, valid product sensory profiles, and allows for objective product comparison. It offers quantitative product maps based on the consumers' language.



 

 

Sensory analysis provides guidelines for product development,
tracks product changes over time, and assesses alternative
ingredients and/or technology.


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What is Sensory Marketing?
Our tools and solutions
· Sensory Analysis
Consumer preference
Innovation Mapping
Sensory Ideation
Product Portfolio Optimisation
Product Design
Marketing Mix Assessment

Client Benefits:
Our customers are able to dramatically decrease raw material costs.