Brand, packaging, price, positioning, and sensory profile of the product - Which marketing elements drive the emotional decision-making process, and how do you anticipate the impact of a new product entry on market shares?
By exposing the consumers to real market scenarios Marketing Mix Assessment identifies the best compromise from the consumers' point of view. It simulates and quantifies the impact of new product set-ups on market shares.
• Client Benefits: Marketing Mix Assessment reveals the best fit between the ideal product and all relevant marketing-mix elements to ensure lasting repeat-purchase.
