SAM expertise ranges from food and beverages to cosmetics and appliances

SAM applies Sensory Science & Consumer Research delving into the consumer‘s unconscious and subconscious mind, revealing the driving forces for product liking, brand loyalty, repeat purchase and desire.

Focus on:

  • Food and Beverage
  • Home Care
  • Healthcare and OTC-pharma
  • Cosmetics
  • Durables
  • Packaging

Major activities:

  • Acceptance Measurement (including Emotions, Product Performance, Boredom, etc.)
  • Global and Local Sensory and Consumer Research
  • Product Optimization
  • Preference Mapping
  • Marketing Mix Assessment
  • Descriptive Analysis / Sensory Profiling (QDA, Spectrum, Rapid Profiling)
  • Bridging the gap between R&D and Marketing
  • Dynamics of Liking (Temporal Dominance of Sensations, Ideal Sensory Trajectory)
  • Molecular Sensory Science
  • Immersive Testing / Testing in Context
  • Product Evaluation across Cultures