Consumer preference & cluster analysis
SAM conducts Central Locations Tests (CLT) as well as Home Usage Tests (HUT) to measure consumer acceptance. SAM also conducts category review studies, and identifies and classifies the optimal subpopulations of different product preference patterns.
• Client Benefits:
Highly relevant target markets can be identified and matched with the most favourable products. |
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| Preference mapping & product optimization (PROP®)
Understanding all the variables in the marketplace is a prerequisite for product success. SAM has unique expertise in creating product formulation models that assess product variables relevant to the selected target consumer.
• Client Benefits:
Identification of the best possible product formulation, thus increasing success by maximising consumers' repeat purchases. |
